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This is not as simple as it seems. If councils *have* to get their message out, why should they be forced to buy ads in papers with falling circultion?
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“The 350-room cylindrical hotel in Hoxton — called the Art’otel — will be clad in anodised aluminium, perforated with rectangular holes.” It does look a bit out of place.
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Ironic suggestions of blog-to-book deals. Some of them are very plausible.
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The UK equivalent of eHow, Demand Media’s biggest site
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It’s not about THIS app, it’s about what they launch next….
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Mark Mulligan “Why are brands such as these choosing to become media companies? Because communicating with audiences can be so much more valuable a relationship than a cold, hard sell to potential customers.”

