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Category Archives: Magazines

Link to the past: why do some news sites STILL not link out in 2010?

Journalists now invariably have to take part in web journalism and an increasing number of them only write for the web. But despite that, not all of them use hyperlinks - one of the main things that elevate digital journalism above and beyond its print counterpart by adding relevance, context, facts, proof and sometimes wit to an otherwise dry [...]

Manchester, so much to answer for: why you wouldn’t launch a regional magazine

Regional newspapers are either in – or just exiting – an economic crisis. The rules have changed, the ad revenue is disappearing to free online alternatives, news habits have changed and the audience is getting older. It shouldn’t be this hard, in theory: if the current thinking among intelligent journalists is that you need a [...]

B2B publishers make money from paywalls; can consumer media do the same?

One of the main take-away truisms of the news economics debate is that the two strands of news publishing, consumer and B2B, have very differing chances of succeeding in charging readers online in the same way they do in print. Generalist, too-big-by-half newspapers have one hell of a job on their hands converting its crafted [...]