Wednesday, October 20, 2010
Image via Wikipedia The headline on Marketing’s website reads: “Daily Mirror’s plans online paywall“. The Twittersphere alights with it-won’t-workisms. The article says: Executives at parent group Trinity Mirror are finalising which content to charge for on Mirror.co.uk and Sundaymirror.co.uk. Final details of the strategy are expected to be confirmed later this year. Daily Mirror columnists, [...]
The paywall debate has focused on how consumers might consume the news industry’s end product: news. “Will readers pay for news online?” “Will the industry survive this change?” “Won’t people just get it for free someplace else?” These are the news industry’s Frequently Asked Questions right now. Even people that don’t believe in Rupert Murd [...]
Also filed in B2B, Business models, Companies, Journalism, News Corporation, News International, newspapers
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Tagged Advertising, Financial Times, FT.com, Google, News International, Rupert Murdoch, SEO, Times
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Update 1/7/10: See Tom Whitwell’s comment below: he points out that of course there are adverts on thetimes.co.uk, “on every page” even. “We just don’t have dozens of flashing popup/popunder ads for Albanian bingo parlours,” he says. So I admit to exaggerating slightly by saying there are “no” adverts – but one or two display [...]
Also filed in Companies, News Corporation, News International, newspapers
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Tagged Advertising, eMarketer, newsinternational, newspapers, Online advertising, The Times, thetimes.co.uk, Times Online, Tom Whitwell
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Is there reason to be cheerful about the future of digital media? Answer: of course there is. But you wouldn’t think it sometimes, with stalling advertising rates, UK start-ups scaling down and the niggling feeling that the future is always somehow a couple of years away. So why not get some people together to talk [...]
Image via Wikipedia There are no shortage of autobiographies, memoirs and tales from Fleet Street’s pomp, when hacks would gossip the day long and could navigate its countless boozers without getting wet in a rainstorm. Mostly, they describe a rapidly disappearing world of mass circulations, huge staff rosters and a narrow media culture compared to [...]
This is cross-posted from the Frontline Club’s Forum blog, which I write for and look after as part of my work there. It’s relevent to things I generally write about here so I thought I’d share. The pic is by talented Frontline member Chris King One way to boost newspaper revenues as print circulation and [...]
Also filed in Companies, Frontline Club, Journalism, News Corporation, News International, newspapers, Revenue Tools
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Tagged Advertising, Journalism, News Corporation, newspapers, Times Newspapers
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Image via Wikipedia I get tired of bloggers and journalists (let’s face it, like me) who spend their time opining about the problems and challenges for journalists. Which is why I’m a fan of Adam Westbrook’s Future of News Group, which he founded to discuss the latest in practical solutions for the news biz instead [...]
In the new, revenue-shy era of online publishing, knowledgeable “amateurs” and self-employed journalists like me publish (theoretically) on an equal footing with Big Media. Hyperlocal sites are providing tiny communities and large towns with real, connected online news; expert, lay commentators on everything from sport to fishing are giving away the kind of insight and [...]
Update: Watch the whole video at this link (not embeddable, unfortunately). Journalists still have a vital role to play in society as independent, informed, editors, finders and defenders of facts. No amount of algorithmic authority will change the vital role of reporters to hold authority to account. All that’s according to George Brock, the recently-installed [...]
Also filed in Education, Journalism, Journalism skills, newspapers
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Tagged B2B, businessmodels, cityuniversity, CMPi, educations, Emap, George Brock, Google, Journalism, Magazines, newspapers, paidcontent, paywalls, UBM
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One of the main take-away truisms of the news economics debate is that the two strands of news publishing, consumer and B2B, have very differing chances of succeeding in charging readers online in the same way they do in print. Generalist, too-big-by-half newspapers have one hell of a job on their hands converting its crafted [...]
