Skip to content

Category Archives: Revenue Tools

Smoke and Mirrors: Why the Daily Mirror will not build a paywall

Wednesday, October 20, 2010

Image via Wikipedia The headline on Marketing’s website reads: “Daily Mirror’s plans online paywall“. The Twittersphere alights with it-won’t-workisms. The article says: Executives at parent group Trinity Mirror are finalising which content to charge for on Mirror.co.uk and Sundaymirror.co.uk. Final details of the strategy are expected to be confirmed later this year. Daily Mirror columnists, [...]

Also filed in newspapers, paidcontent, Trinity Mirror | Tagged , , , , , , | Comments (5)

Demand Media: The $114 million content machine that has nothing to do with news

Monday, August 9, 2010

Image via CrunchBase I’ve been saying for a long while that Demand Media‘s digital content model has potential to make it big. And now it’s filing for an IPO, claiming  the company has stock worth up to $125 million. It’s clear that Demand’s growth is by far outstripping even its own predictions and the time [...]

Also filed in Business models, Demand Media, Journalism | Tagged , , | Comments (5)

The Times’s paywall hopes under the microscope at the Frontline

Thursday, May 20, 2010

This is cross-posted from the Frontline Club’s Forum blog, which I write for and look after as part of my work there. It’s relevent to things I generally write about here so I thought I’d share. The pic is by talented Frontline member Chris King One way to boost newspaper revenues as print circulation and [...]

Also filed in Companies, Frontline Club, Journalism, News Corporation, News International, newspapers, paidcontent | Tagged , , , , | Comments (0)

Kachingle: A route to revenue through community crowd-funding

Saturday, March 20, 2010

In the new, revenue-shy era of online publishing, knowledgeable “amateurs” and self-employed journalists like me publish (theoretically) on an equal footing with Big Media. Hyperlocal sites are providing tiny communities and large towns with real, connected online news; expert, lay commentators on everything from sport to fishing are giving away the kind of insight and [...]

Also filed in Blogging, Journalism, paidcontent | Tagged , , , , | Comments (4)