The paywall debate has focused on how consumers might consume the news industry’s end product: news. “Will readers pay for news online?” “Will the industry survive this change?” “Won’t people just get it for free someplace else?” These are the news industry’s Frequently Asked Questions right now. Even people that don’t believe in Rupert Murd [...]
Filed in B2B, Business models, Companies, Journalism, News Corporation, News International, newspapers, paidcontent
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Also tagged Financial Times, FT.com, Google, News International, Rupert Murdoch, SEO, Times
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Update 1/7/10: See Tom Whitwell’s comment below: he points out that of course there are adverts on thetimes.co.uk, “on every page” even. “We just don’t have dozens of flashing popup/popunder ads for Albanian bingo parlours,” he says. So I admit to exaggerating slightly by saying there are “no” adverts – but one or two display [...]
Filed in Companies, News Corporation, News International, newspapers, paidcontent
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Also tagged eMarketer, newsinternational, newspapers, Online advertising, The Times, thetimes.co.uk, Times Online, Tom Whitwell
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This is cross-posted from the Frontline Club’s Forum blog, which I write for and look after as part of my work there. It’s relevent to things I generally write about here so I thought I’d share. The pic is by talented Frontline member Chris King One way to boost newspaper revenues as print circulation and [...]
Filed in Companies, Frontline Club, Journalism, News Corporation, News International, newspapers, paidcontent, Revenue Tools
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Also tagged Journalism, News Corporation, newspapers, Times Newspapers
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Image via Wikipedia I get tired of bloggers and journalists (let’s face it, like me) who spend their time opining about the problems and challenges for journalists. Which is why I’m a fan of Adam Westbrook’s Future of News Group, which he founded to discuss the latest in practical solutions for the news biz instead [...]
Image via Wikipedia The news industry has a definitions problem. A newspaper is not a newspaper in its online form, but Guardian.co.uk and WSJ.com are both referred to as online newspapers. The staff responsible for these digital appendages are just as obsessed as print colleagues with the appearence of their “front page” and the subsequent [...]
Image via Wikipedia Even the most enthusiastic National Union of Journalism members will admit the union has had a troubled relationship with “new media”. Like many unions, the NUJ is still grappling with how technology is revolutionising its industry, increasing efficiency and making everything a little bit more unstable. The union leadership, notably general secretary [...]
Image via Wikipedia I’ve always been a fan of “the practice what you preach” maxim. After writing about it, speaking to its creator and watching its gradual but promising growth, I’ve signed up this site to the advertising platform Addiply. Those red boxes on the sidebar are available for text ads at £0.50 a week; [...]
Image via Wikipedia In times of crisis in business, you re-evaluate what you do and why. The current debate over the Future of News, which mostly consists of learned sages berating encumbant media executives for not getting “it” and journalists moaning that there’s no “model” that will save their craft or monetise “the internet”. This [...]
