Tuesday, October 26, 2010
It’s here: i, the Son of The Independent, hit the streets this morning. Touted as the first “quality” newspaper launch in 25 years, it’s a slimmed down version of the Indie designed for busy, younger readers who may have never got the paper-reading habit. It’s a colourful read with none of the polemic, tub-thumping, liberal [...]
Regional newspapers are either in – or just exiting – an economic crisis. The rules have changed, the ad revenue is disappearing to free online alternatives, news habits have changed and the audience is getting older. It shouldn’t be this hard, in theory: if the current thinking among intelligent journalists is that you need a [...]
Update 1/7/10: See Tom Whitwell’s comment below: he points out that of course there are adverts on thetimes.co.uk, “on every page” even. “We just don’t have dozens of flashing popup/popunder ads for Albanian bingo parlours,” he says. So I admit to exaggerating slightly by saying there are “no” adverts – but one or two display [...]
Filed in Companies, News Corporation, News International, newspapers, paidcontent
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Also tagged Advertising, eMarketer, newsinternational, Online advertising, The Times, thetimes.co.uk, Times Online, Tom Whitwell
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Image via Wikipedia There are no shortage of autobiographies, memoirs and tales from Fleet Street’s pomp, when hacks would gossip the day long and could navigate its countless boozers without getting wet in a rainstorm. Mostly, they describe a rapidly disappearing world of mass circulations, huge staff rosters and a narrow media culture compared to [...]
This is cross-posted from the Frontline Club’s Forum blog, which I write for and look after as part of my work there. It’s relevent to things I generally write about here so I thought I’d share. The pic is by talented Frontline member Chris King One way to boost newspaper revenues as print circulation and [...]
Filed in Companies, Frontline Club, Journalism, News Corporation, News International, newspapers, paidcontent, Revenue Tools
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Also tagged Advertising, Journalism, News Corporation, Times Newspapers
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Image via Wikipedia I get tired of bloggers and journalists (let’s face it, like me) who spend their time opining about the problems and challenges for journalists. Which is why I’m a fan of Adam Westbrook’s Future of News Group, which he founded to discuss the latest in practical solutions for the news biz instead [...]
Image via Wikipedia It’s not just Rupert Murdoch who’s hoping that consumers can be persuaded to part with cash for quality content online. While creators of news are trying it on, so are the curators of the olds too: historian Laurence Rees is putting his faith – and his family’s savings – into a new [...]
Image via Wikipedia The news industry has a definitions problem. A newspaper is not a newspaper in its online form, but Guardian.co.uk and WSJ.com are both referred to as online newspapers. The staff responsible for these digital appendages are just as obsessed as print colleagues with the appearence of their “front page” and the subsequent [...]
Image via Wikipedia Even the most enthusiastic National Union of Journalism members will admit the union has had a troubled relationship with “new media”. Like many unions, the NUJ is still grappling with how technology is revolutionising its industry, increasing efficiency and making everything a little bit more unstable. The union leadership, notably general secretary [...]
Image via Wikipedia I’ve always been a fan of “the practice what you preach” maxim. After writing about it, speaking to its creator and watching its gradual but promising growth, I’ve signed up this site to the advertising platform Addiply. Those red boxes on the sidebar are available for text ads at £0.50 a week; [...]
